Making Winning E-mail Copywriting Is A Lot Easier Than You ImagineProducing Winning Email Copywriting Is Easier Than You Think
It is possible to get a blank stare, or the rolling of the eyes, when you mention email copywriting to some people. Although this can happen, never think that because of this response that your ability to improve is not possible. If you have written copy for your own sites, then hopefully you have some basic knowledge of copywriting.
Learning from professionals is also possible. You just subscribe to their email lists online. Don't go too far astray, regardless of what you learn. An example of this would be not using their email copy said that because your list, and their audience, is different across the board.
First of all, you want to keep your email copy the shortest possible. This is the right way to do this. We all know the story and debate about long copy with sales letters. For that particular venue, that is okay. If you think about it, have you ever opened up an email that was so long you didn't read it? People and their email inbox is a constant struggle for who and what gets attention. But will give you a chance at getting their attention is having short email copy. People will actually think, when they see your long email, they just don't have the time to read through the whole thing.
There are many approaches that you can use to test your email marketing. Many people frequently discover many things on their own, especially when testing anything related to IM. If you really want to do some serious testing, split your list into multiple segments. Be careful when testing smaller components of your list, as you may dilute your results dramatically. A good course of action would be sending some of the list promotional offers, and the other part pure content. You can figure out what converts the best as you mix and match different things. You can fine-tune your email copy by doing this, plus began to really understand your audience.
Almost everyone is a subscriber to one list or another. By virtue of this, you are an example of what a subscriber is all about. Basically, you are going to have a good idea of how your subscribers may feel when they read the emails that you send. You can use this inside information to understand how to make yours even better. This is so simple and maybe very few IM marketers take the time to realize it. Just pretend you are subscribing to your own list. And when you do this, the questions will flood into your mind, specifically in regard to the emails that you are receiving. You have to be very honest and brutal with your own self for this to be effective.
Hopefully as you read the above tips for greatly improved email copywriting, you are feeling hopeful and more confident. Sometimes people feel like they cannot fix certain things, and this applies to website copywriting as well. Avoid entertaining that attitude and just move forward with a plan of action.